Skip to content
Pharo

Let AI agents answer your guests before they book.

Pharo turns your rooms, check-in times and policies into a maintained, machine-readable profile. Agents read structured facts and ask questions with source-cited answers. A detail your website doesn’t state stays explicitly unknown.

Add your websiteSee an illustrative profile
The same question, asked twiceTrattoria Lume · example 01/03
Is Trattoria Lume open on Sunday evening?
A general assistant
Yes, it’s open every day until 23:00.
Not right — Sunday closes at 17:00. A customer finds a locked door.
Pharocited
No — Sunday is 12:00–17:00. Monday to Saturday, until 23:00.
your contact page · “Κυριακή 12:00–17:00” · checked 14 Oct

Does Trattoria Lume have anything vegan?

A general assistant: Greek tavernas usually have a few vegetarian options. A guess about tavernas, not an answer about yours.

Pharo (cited): Four dishes: Gemista €12.50, Fava €7, Briam €11, Horta €6.50. your menu · the “(V)” marks, each dish cited · checked 14 Oct

Does Trattoria Lume take Apple Pay?

A general assistant: Yes, contactless payment is accepted. Invented. Your site never says.

Pharo (not found): Not published. Cash and card are. you never mentioned it, so there is no answer — not a “no”, not a guess

What your guests ask AI before they book

“What time is check-in?”“Is breakfast included?”“Do you accept dogs?”“Is there parking for guests?”“Can I cancel for free?”“Is there a lift?”“Do you have family rooms?”“How far is the station?”“Is there a late check-out?”

AI is guessing about your hotel.

Assistants can piece your property together from booking portals and old reviews. Pharo gives them a source built from your own words: your rooms page, your policies, your rates.

Today

What a guest is told

“Check-in any time after noon”Not right
“I couldn’t find parking”Missing
“Free cancellation”Not right

With Pharo

What your website actually says

Check-in from 15:00stay information
Guest parking €15 a night, book aheadgetting here
Free until 48 hours before arrivalbooking terms

Example · fictional business

How it works

One fixed point between your words and every assistant.

Start with what you already publish. Keep approved information together in a profile that agents can read and ask.

AI agents ask

Read a profileAsk a questionFollow a citation

Your Pharo profile

Facts with their sourcesSource-cited /ask answers“Not found” instead of a guess

Your own words

Website pagesMenus and price listsPublished policies
01

We read your pages

You choose which ones count.

02

You check, then go live

Review the information before publishing.

03

Agents can ask

Answers cite the published sources.

04

Keep it current

Refresh your sources as your business changes.

Read the full guide →

The product

Three parts. One job:
the right answer.

The previews below use Hotel Lume, a fictional business, to show how the product works.

Report

See what AI says about your hotel, next to what you say.

We ask an AI assistant questions about a business, using its name and town. Each answer sits beside the sentence on its own page, so the private report shows what is right, what is missing and what is not right.

Explore the sample report →
Hotel Lume · 12 questionsSample report
✓ 7 right? 3 missing✕ 2 not right
“What time is check-in?”Not right
“Can I cancel for free?”Not right
“Is there guest parking?”Missing
“Where are you?”✓ Correct
Your profilePublished example
Fictional business facts and their original wording
FactValueYour words
Check-inFrom 15:00“Check-in from 3 pm”
CancellationFree until 48 hours before“Free cancellation up to 48 hours before arrival”
Guest parking€15 a night“Guest parking €15 per night, please book ahead”
PoolUntil 30 Sept“Pool open until 30 September”
Profile

Every fact keeps your exact words.

Check-in times, rates, room details and policies, each with the passage it came from. Published facts keep their source and release references, and dated information can expire when its stated period ends.

See how agents read a profile →
Asked

Find out what your guests want to know.

See the questions agents send to Pharo, grouped by meaning, including the ones your published information cannot answer. Use those gaps to decide what to add to your sources.

Asked · last 30 daysSample questions
“Do you accept dogs?”8×

Your site doesn’t say. Add it to your sources.

“Is there a late check-out?”5×

Your site doesn’t say. Add it to your sources.

“What time is check-in?”✓ Answered

Who it’s for

For properties where one answer that isn’t right is a lost booking.

Hotels

“Is breakfast included?”

“Is there a lift?”

Rooms, rates, check-in, facilities

Bed and breakfasts

“Do you accept dogs?”

“Is there a late check-out?”

House rules, breakfast, arrival

Guesthouses and hostels

“Is there a shared kitchen?”

“Can I store luggage?”

Rooms, beds, shared spaces

Holiday apartments

“Is parking included?”

“Is there a cleaning fee?”

Fees, policies, directions

What is AI telling your guests today?

Start with your website. Build a profile from your rooms, rates and policies, and give agents a clearer source for their next answer.

Add your website

Review your information before it goes public.